What are YOU known for? How To Build Your Personal Brand

When we think of brands, what often comes to mind is, Coca-Cola, Starbucks, Jet Blue…The list goes on with the plethora of corporate brands. But now with the rapid expansion of the internet, Social Media and the incredible opportunity for us to communicate and connect,  we ALL need to start thinking of ourselves as a brand. And that brand is YOU. So how do we do that? How do we determine what that is and build on it? It starts by asking yourself questions. Like “What is my purpose? What is my passion? What am I known for?” Then you can reach out to your network of friends and colleagues and create your own focus group and do a little market research asking them those same questions.

-Tracy Pattin

I came across this great piece in The Sower blog that sums up “Building Your Personal Brand”:

“Have you ever thought of yourself as a brand? What brand are you? A ‘no name’ or a premium brand? Every one of us is a brand. There are two groups of people in this world – the trivial many and the vital few. The trivial many are those who go through life completely unnoticed and without making an impact. The vital few are those who have a presence in life – they can be felt and are seen.” Read more…

Click here to learn more about how you can turn your passion into your personal brand.


2 Responses to “What are YOU known for? How To Build Your Personal Brand”

  1. Richfield Anah O. Says:

    I read articles on the Sower web site and I was touched. The article on “the life of an eagle, personal branding and the likes are excellent pieces of inspiration. Now I see you saying I can make a comment, I want to know do you mean I can make contribution of thoughts on this site as regular as I want?

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