Personal Brand Profiles: Don LaFontaine

Personal Brands come in all shapes, packages and sizes, and from all industries from authors and speakers to Ring Shui Experts, Chefs, Nannies, Horse Trainers and Gallop Girls to Voice Over Actors. It’s all about finding your passion and turning it into your personal brand.

-Tracy Pattin

Rudy Gaskins, CEO and Executive Director of Push Creative in New York City interviewed the late Don La Fontaine about his brand. Here’s an excerpt from his piece:

“Over the past 25 years, LaFontaine cemented his position as the “King of Voice-overs.” Aside from his continuing work in the trailer industry, he has also been the voice of NBC, CBS, ABC, Fox and UPN, in addition to TNT, TBS and the Cartoon Network. By conservative estimates, he has voiced hundreds of thousands of television and radio spots, including commercials for Chevrolet, Pontiac, Ford, Budweiser, McDonalds, Coke, and many other corporate sponsors. At last count, he has worked on nearly 5000 films, including appearances as the in-show announcer for the Screen Actors Guild and Academy Awards. Based on contracts signed, he has the distinction of being perhaps the single busiest actor in the history of SAG.” Read Rudy Gaskins’s Interview with Don LaFontaine.

SizzleCaster Branding Tip: Find a successful personal brand and see how they do it. Study them.What is it about them that makes them distinctive? Take a page from their path and start building your own personal brand.

-Tracy Pattin

Find out how you can create and build your personal brand


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