Internet Radio and Your Personal Brand. 5 Key Reasons to do it!

You now know your personal brand. You’ve defined your message. Created your product or service. And now…the biggest challenge: Getting the masses to find you!

As I help others turn their passion into their personal brand, I’m doing the same with my own brand.  And as I do this, I get a hands-on experience on how to build personal brands, which strategies work and which are a waste of time. The key is to take action. Get started.

What we have to do is use all avenues possible to build our brand. Don’t depend on one path. It’s best to incorporate everything from Social Media, to podcasts and blogs to live appearances. Another way is to create an internet radio show. I’ve just created my own show, Adventurize Your Midlife, on Blog Talk Radio. Once a week I co-host a one hour show with Lisa Greenfield ( In comparison, Terrestrial Radio is expensive and much harder to break into.

As Gary Vaynerchuk (Wine Library & author of “Crush It!”) says this is the time to get our message, product or service out there. It costs so little to just test the waters. If it doesn’t work out, you can turn another passion into your personal brand.

Here’s why Internet Radio can build and hone your personal brand:

•Blog Talk Radio is free (for the basic programming and you can have up to 5 callers at consecutively).

•Blog Talk Radio is easy to navigate and operate. (they have great tutorials with screen shots and narrators & good customer service)

•It’s one more way to not only get your message and content out to the public, it’s a great way to build your personal brand.

•Being on the air live for an entire hour makes you step up to the plate. (Although podcasts are great because you’re not tethered to a specific hour on a specific day, there’s something about having to be “on.” It’s like live theatre instead of TV or Film. No retakes)

•It helps you to hone your message, to articulate your brand and to discover those precious golden nuggets that express who and what you are to the masses in a succinct and powerful way.

BONUS REASON TO DO INTERNET RADIO: Fun! It’s exhilarating. And it gives you another skill to add to your New Media/Social Media toolbox.

In Part 2 find out HOW to create your own radio show. How to format it. Why guests are a great way to build your brand and help your guests do the same. It’s a win-win.

SizzleCaster Tip: Jump at the opportunities to express your personal brand. Don’t wait until you have all your ducks in a row. It’s not about perfection, it’s about action.

Click here to find out more about turning your passion into your personal brand.

-Tracy Pattin


One Response to “Internet Radio and Your Personal Brand. 5 Key Reasons to do it!”

  1. […] Radio and YOUR Personal Brand. How and Why to Have a Show In part 1 of Internet Radio and Your Personal Brand,I share the reasons to have an internet radio show. In part 2, I’m about to do my weekly Blog […]

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